Four Shocking Conspiracies (Plotted by the Auto Industry)

Alex Jones was in the news recently for his absurdist trial, and a tweet I stumbled upon gets at something I find particularly interesting about conspiracy theories:

This tweet summarizes the only theory I actually subscribe to: a meta-conspiracy in which reality is in fact far more sinister and manipulative than the fantasy scenarios dreamt up by conspiracy theorists. The truth tends to be as upsetting or worse than the parallel false stories invented by Jones and his like – but we rarely characterize it as such.

Here, I will describe four world real conspiracy theories, plots hatched behind closed doors by business executives and politicians. With these stories, ask yourself – are they really any more outlandish than a faking of the moon landing? Any less nefarious than a Kennedy assassination plot?

And it will be on one of my favorite subjects: the auto industry.

Lead in the Gasoline: How One Guy Killed Millions

It shocked me, recently, to learn just how we ended up with the “unleaded” label at gas stations. I’ve of course always seen that label since high school, when I had to start buying gas. Though one could obviously deduce that there must be such a thing as “leaded” gas, I could’ve hardly imagined the explanation for why lead was ever in gasoline in the first place, nor the dark story of its promotion and subsequent impact on society – a truly evil conspiracy.

Early in the history of the automobile, gasoline did not interact perfectly with the engine; there was a “knocking” problem involving imprecise explosions in the combustion chamber. The full story is is beyond the scope of this article, but, in short, one man discovered a solution in the 1920s: chemical engineer Thomas Midgley Junior.

This dude was bad news.

Midgley had been experimenting with different additives to gasoline, trying to identify that which would most effectively eliminate the knocking effect. In fact, ethanol turns out to be the most effective at fixing the problem, but for profitability he identified tetraethyl lead (TEL). His boss at General Motors, Charles Kettering, was thrilled that such a valuable additive had been discovered, but unfortunately lead has the nasty feature of being a highly toxic substance.

Everyone knows that passing a guy on the highway only to be stuck at the same light two minutes later is a fair trade for lead poisoning

Undeterred, GM aggressively marketed the additive as a superior gasoline, advertising its performance and knowingly downplaying the poisonous side effects. Both Midgley and Kettering were well aware of how dangerous lead was – in fact, Midgley himself repeatedly experienced severe lead poisoning and received warnings from other scientists about it being a “a creeping and malicious poison“. During the manufacturing process, many employees of GM (and partner company Du Pont) died from its effects.

Despite all this, the company insisted that TEL was in fact safe – but they required that advertising not include the word “lead” in the text. In an especially audacious instance, Midgley confronted workers outraged about conditions involving lead at a GM facility press conference, and to demonstrate its safety rubbed TEL all over his hands. He had been on a beach recovering from lead poisoning in the weeks prior.

Of course, this was in the heyday of GM and the product was wildly successful. From its invention in the 1920s until the mid-1970s, leaded gasoline spread around the world and GM reaped the benefits of their ingenuity. However, research was catching up and by the 1980s the dangers of leaded gasoline had been established; we have since learned that it kills, reduces IQ, and might even contribute to crime waves. TEV had become an internationally dominant product, but from around 1995 to 2005 was phased out and banned across the world.

It is hard to say how many died from this product, but estimates are in the millions per year. Lead remains in the soil across the world, poisoning children from California to London. Midgley went on to invent Freon, which briefly obliterated the ozone layer. Real cool guy, this Midgley fellow.

There isn’t really a happy ending to this story (unless you’re a GM shareholder from the 1930s, I guess), but needless to say it was an active effort from a corporation to spread poison across the planet for profit – and might only be remembered today if you take note of the “unleaded” label at your gas station.

Segregation by Design: Racist Bridges and Urban Renewal

In the past five or six years, there has been some reporting about the cruel and racist practice of “redlining” in the real estate industry. In short, the idea was to sell nice neighborhoods to white families and bad neighborhoods to black families.

This on its own is of course a horrendous conspiracy, extending across the nation and in support of a segregated system, but this article is on the subject of automobile conspiracies. So how does that tie in here?

To put it bluntly, entire neighborhoods were demolished for highways, typically black neighborhoods, and often successful ones:

Such a prevalent practice that an entire Twitter account exists to document it

This of course did a phenomenal job of dividing communities, which works hand-in-hand with the redlining practice. To this day, cities across the country are living with the consequences of these projects. With highway construction came an abundance of parking lots, and once-thriving areas in major American cities were razed to the ground. Not through bombs, as with Europe and Japan in World War Two – but by our own leaders in government under the guise of “urban renewal”.

The only thing good to come from urban renewal was this Tower of Power record

Of course, the decision to build these highways was just that – a decision. Were the people in charge really this racist? Did they intentionally build this infrastructure in such a destructive manner?

One such leader was Robert Moses, the “power broker“, who implemented the highway system in New York City and influenced city planners nationwide. As it turns out, yes, Robert Moses was insanely racist and absolutely did design his highway system in a way that led to suburban sprawl, car dependence, intensified segregation, and frequent demolition of thriving parts of New York City.

He was the most racist human being I had ever really encountered. The quote is somewhere in there, but he says, “They expect me to build playgrounds for that scum floating up from Puerto Rico.” I couldn’t believe it. –Robert Caro on Moses

The example which most typifies this attitude is his notorious (purported) approach to bridges. According to the authoritative biography on Moses by Robert Caro, he intentionally built bridges on the route to Long Island beach towns at such a low level that buses could not pass underneath them – presumably, buses serving the poorer minority communities of New York. In other words, he discouraged anyone who could not drive in a car from visiting the beach.

The veracity of this specific allegation is debatable, but one thing is not – that Moses intentionally pursued a car-centric policy as city planner, and all the infrastructure he developed. As Caro writes:

Moses was a real genius … He engineered the footings of the LIE to be too light for anything but cars, so you can’t ever put a light rail there. He condemned Long Island to be this car-centered place.

No matter what the specific project is, it seems that “urban renewal” and the work of Robert Moses had at its core a car-centric vision of the world, one which came at the expense of the communities which were most vulnerable. Moses himself put it best:

I raise my stein to the builder who can remove ghettos without moving people as I hail the chef who can make omelets without breaking eggs

The Invention of Jay Walking

Marketing from the auto industry is often the most insidious tool, used to enforce a subtle shift in thinking in the masses. Nowadays it’s easy to imagine the sort of advertisements the companies use to sell pickup trucks for $50K. But in this example, they go the extra mile and a completely new crime is invented simply to alienate people who aren’t driving.

We all know what jaywalking is: it’s when a pedestrian crosses the street without having permission to do so. However, this is a very new concept in the grand scheme of history. If you look at photos from a hundred years ago, often you will see scenes of folks crossing the street whenever they want, sharing the road at will with stage coaches, bicycles, street vendors, and other pedestrians.

Example from Manhattan in 1914

However, automobiles are fast. And heavy. And, most importantly, dangerous. So when the city of Cincinnati nearly forced cars to mechanically limit their speed to 25MPH in 1923 (itself another entire discussion) the car companies realized they could face resistance from the population and mobilized to portray the pedestrian as the one responsible for safety.

There were no laws on the books at the time governing how a pedestrian could cross a street, but the auto industry sought to change that. The term “jay” basically meant “country bumpkin”. By basically calling people idiots if they crossed the street on their own, responsibility was successfully shifted from car drivers to pedestrians, and the idea of jaywalking was invented through aggressive marketing. As historian Peter Norton notes, “The newspaper coverage quite suddenly changes, so that in 1923 they’re all blaming the drivers, and by late 1924 they’re all blaming jaywalking”.

From there, with the psychology successfully established, it was simply a matter of turning the offense into an official crime. Local municipalities took up this effort with gusto, and by the 1930s it was a cultural norm. Today it feels as if police are more likely to enforce jaywalking rules than speeding. As one author notes, this is a common tactic by corporations – to shift responsibility onto the consumer, such as with recycling practices, for example – so perhaps the prevalence of this sort of conspiracy would come as a surprise to many.

Death of the American Trolly

If you go far enough back in time, Los Angeles had a functioning public transit system in the form of a streetcar/trolly network. Sadly, it is no more. The demise of this transit system is particularly interesting in the context of conspiracy, as there is a spurious myth of why it collapsed and the mundane, true story.

The exciting, more nefarious story even I myself was convinced of was that the car companies formed a cartel and bought up the streetcars, decommissioning them as a way to instigate more car purchases. It’s even a plot in that strange cartoon movie from my childhood Who Framed Roger Rabbit. Based on the previous stories described in this article, this story seems perfectly plausible – these companies really will engage in insanely unethical business practices. However, the truth here is a bit more nuanced, and in a way even more upsetting when you consider the implications.

In brief, the privately operated trolly systems were out-competed by cars and, in a way, by buses. The important detail in this story is that streetcars needed to use public roads to get around, and therefore would end up sharing the street with increasingly popular automobiles; congestion meant that the travel times on the streetcar routes increased substantially, making it more appealing to buy one’s own car, therefore increasing congestion, etc. – a vicious cycle. Additionally, the streetcar companies were on the hook to maintain the roads they utilized, so they ended up subsidizing infrastructure for their competition, the automobile.

So technically there isn’t a grand conspiracy from the car companies to destroy public transit – but the reality isn’t far off. Market mechanics that a libertarian would adore resulted in less choice available in cities like Los Angeles; owning a car in that city is not an option, it’s a precondition, an offer you can’t refuse. And consider the fact that congestion – the reason streetcars vanished – can be priced correctly, or that dedicated lanes can improve bus/trolley performance. These are necessary considerations in the overall transportation system, but instead we experience what is effectively a monopoly.

The fact of the matter is that by the 1950s cars had won. Public transit was poor and degrading, apparently, and America was a culture of the automobile. The banality of no alternative option is the conspiracy, where even walking can be a crime. Bicycles aren’t allowed on the sidewalk, and are hated in the street. Across the nation and the world, corporations subjugated walking, streetcars, and bicycling to second class status. That’s the real conspiracy here.

I’ll make him an offer he can’t refuse – a used Buick

Decisions, Decisions, Decisions: The Decentralized Responsibility of Driving

Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac? – George Carlin

I love playing chess. Specifically, I love playing blitz chess, where each player gets five to ten minutes on their clock. The game is under the gun. It’s an intense, rapid competition and can hinge on a single move, a single catastrophic blunder, or simply an aggressive time management strategy where one player dies by the clock. A poor position can feel suffocating with time ticking away, and even being in control of the game can be just as stressful when you have a stubborn opponent who won’t resign.

Importantly, every move involves the evaluation of the position. You have to calculate as many possibilities as you can, think about all the directions that the game can take on. Does your attack leave important pieces vulnerable? Does castling improve your defense or compromise it, entombing your king in a coffin? Is it a dangerous trap to take the undefended pawn? These are questions that must be considered in rapid fire. And any single miscalculation can be fatal.

I love playing chess, but I also hate playing chess – it’s very much a love/hate relationship. It can be frustrating, and it is mentally exhausting. As Garry Kasparov put it, “chess is mental torture”, and calculation can be grueling, even for an amateur like myself.

But this article is not about chess – it’s about driving my stupid car from point A to point B. As a convert to the gospel of urbanism, I have plenty of gripes with cars, be it their deadliness, environmental impact, financial cost, or just how goddamn loud they are. Here, though, the subject is more about the unexamined, ordinary responsibilities of driving a car.

So why start with my ode to chess?

Simply put, we are all playing chess in our private vehicles. We’re forced to choose when to run the yellow light, forced to choose which route is best, when to change lanes, when to turn, whether it’s safe to look away from the road, whether or not to speed, how close to follow the car ahead of you, forced to check for pedestrians, bicyclists, turning cars, cops, deer, fire hydrants, forced to find a parking spot, forced to do the stupid parallel parking challenge (judged as an idiot if you can’t parallel park on your first try), must evaluate road signs, must remain attentive in stop-and-go traffic, forced to avoid reckless drivers, forced to pass timid drivers. And that’s only while you’re actually driving! Even if magical “self driving cars” come along and somehow address those concerns to a sufficient degree, you’re still forced to choose what car to get, what color to have, what price range you’re comfortable with, whether it’s new or used, what features to get, whether it’s cool and sexy, forced to manage the insurance, fuel, repairs, maintenance, financing, registration, license, must pass a driving test, must store it (tho the state will probably provide that for free at the expense of people who don’t drive cars).

When you step on the brakes, your life is in your foot’s hands – George Carlin

Conservatives will sometimes argue that cars are great for Americans because it is the ultimate “freedom” vehicle, but for my entire life these decisions have struck me as a burden. I hate having to figure out my route while flying down the highway at 60 miles an hour. Missed your exit? Tough luck, sorry you don’t love freedom. Forgot to renew your tabs? Surprise! That will be fifty bucks. All these decisions are the responsibility of you, the individual, rather than someone who is paid to do this weirdly technical exercise correctly.

And so, the way I see it, it’s comparable to having a legion of chess players out on the road, playing blitz as their mental toll payment to get where they are going. And a lot of people suck at chess! This is simply not the case with walking, bicycling, or riding the bus. The decisions, where they exist, are much lower stakes (nobody is going to die walking wrong), and in the case of transit are entrusted to a professional. Keeping with the chess analogy, on a bus or train we basically let grandmasters do the chess playing for us – and, as a result, all those decisions I listed evaporate; instead, you can read a book.

Paul McCartney on a train, reading, to dispel the idea that transit is for poor people. Must hate freedom, I guess.

This dynamic of “individual responsibility” is a much, much broader concept than this specific issue of transportation. It appears in practically every aspect of American culture – from work life to private life. For example, rather than holding corporations responsible for recycling glass bottles, responsibility is outsourced to the consumer to maximize profits. But driving is such a day-to-day activity that it particularly grinds my gears. It’s all just to get from point A to point B.

I just looked up from my laptop and saw congestion at the intersection outside the window of this coffee shop; a woman gave double middle fingers to another driver because she couldn’t safely turn. And that’s a totally normal thing when it comes to driving a car, I myself have given the finger to a few maniac drivers in the past.

Road rage itself feels an awful lot like a common frustration in blitz chess – tilt. It’s a concept from poker, and even earlier from pinball. Tilt is the absolute fury that occurs when you go on a losing streak. You lose your cool, get angry, and make bad decisions. It’s a common phenomenon in competitive activities, i.e. tennis, poker, chess, boxing, etc.

Whether or not road rage actually is related to tilt, I don’t get why we’ve built our transportation system in a way that it frequently feels like a competition – specifically, a competition stemming from rapid fire decision making. It’s bad enough that in the time I’ve written this article, I’ve personally witnessed this rage, a middle finger that would essentially never occur in any other context.

We need to get away from this system. It’s unhealthy, literally, and I don’t like having to think about where my exit is. It’s not out of some bizarre, pro-bus fetish, I don’t “identify” as a transit user. It’s just extremely weird to me that a quite technical exercise is expected of the entire population. Old people shouldn’t drive, children shouldn’t drive, bad drivers shouldn’t drive – it’s too dangerous and technical. And self driving won’t rescue us, it’s too expensive; Tesla will bill you $12K for experimental self driving – for that price you could simply hire a part time professional driver.

Solutions exist now. These are what are needed: bike lanes, investment in transit, safety on transit, and community buy-in to a new culture of getting around, where it shouldn’t feel like a frustrating game of chess. I’ll end with a tweet from the forward-thinking mayor of Bothell, someone who certainly has the right idea when it comes to these issues.

Ferry Ticket Prices: A Subsidy to Car Owners?

I have lived in Seattle my entire life and have grown up riding the ferry. It’s a transportation system central to my existence. Along the way, I have often thought about ticket prices.

As a small child, I got to ride the boat for free. When I grew into a teen, I paid a reduced fare and distinctly remember turning 18 but pretending to be 17 in order to avoid the full adult price. I remember the walk-on ticket price being raised to $8 and being outraged, even as a high schooler (I could instead buy a sandwich with that money!). Most germane to this article, I recall having the realization that the price for a drive-on car is far greater than that of a walk-on, so therefore it would be best to try and walk on whenever possible.

This boat means more to me than most actual human beings

In the past year or so, though, I have become practically obsessed with the ideology of “urbanism”: prioritizing dense cities, encouraging walkability and cycling, expanding housing supply – and, crucially, reducing car dependency. This ideology is typified by projects like the “15 minute city” in Paris, the bicycle culture of the Netherlands, or the ST3 project here in Seattle.

One common sentiment in urbanist circles is that car dependency is a cancer on American society. There are a million examples I could cite, but the basic premise is that cars are “dangerous, smelly, loud, take up too much space, [and] are racist.” (I would also add that they’re insanely expensive).

The most emblematic example in Seattle is the controversy surrounding car policy in Pike Place Market – and oh boy it has been a hell of a couple weeks with that one. We, as a society, cannot seem to do the bare minimum to discourage cars in the one place in the city and state where cars obviously should be banned.

The quintessential anti-car meme

So what does this have to do with the ferry? Recall that the discrepancy in ticket prices between foot pedestrians and vehicles is quite large. On my most recent trip, I drove onto the boat. During the crossing, I considered exactly what those tickets are paying for, and came to a radical conclusion using some extremely trivial arithmetic: walk-on passengers pay roughly five times as much to ride the boat as the drivers in the car deck.

What exactly are you buying?

I suppose I should lay out the numbers for the most popular route, Seattle to Bainbridge: a walk-on costs $9.25 and driving my 2008 Toyota Camry costs $33.60, using round trip figures. This means that for a trip to Kitsap, you save nearly $25 by walking instead of driving (three sandwiches!).

So it seems simple that walking is the cheaper option. But we can further quantify this, and it’s pretty obvious what other factor to consider – weight.

When I walk on, I merely bring my body of pure lean muscle, bone, organs, and mustache, possibly with a sandwich, possibly with a backpack; when I drive, I bring much more: a full living room’s worth of furniture, a radio, a literal ton of metal and tires, and whatever I’m hauling with me in the trunk. This adds up. This wears out the infrastructure. This costs more to maintain.

It’s really the ease of transportation that the prices are supposed to compensate, and weight is a pretty precise measure of the “work” (in the physics sense) being done to that end. It’s much, much easier to transport hundreds of pounds than thousands. That is what the ticket pays for.

How much we pay

For simplicity’s sake, I will round up my own weight to 200 pounds. The weight of a 2008 Camry can easily be google’d and found to be around 3300 pounds, or 3500 with me in the car.

So how much, then, is the price per pound of each option? (I will use price per 10 pounds, same thing). When I walk on, I pay $9.25 for 200 pounds – about 46 cents for every 10 pounds. With the car though? The $33.60 fare for 3,500 pounds of material means that the driver only pays 9.6 cents for every 10 pounds. In other words, the per pound rate is 4.8 times greater for the walk-on passenger. This seems like a hell of a deal for the car driver, particularly considering that a Camry is relatively light these days; the per pound rate for a Ford F150 is 7.4 cents per pound, meaning the walk-on pays over 6 times the truck driver.

Implications

This barely even qualifies as data analysis, truly a back-of-envelope calculation, but the implication is pretty clear: light walk-on passengers pay more to help transport heavy drive-on passengers.

This should be an outrage to walk-on passengers. My high school self was right to be mad about the $8 price tag for a walk-on trip. My car alone could account for 10 entire walk-on passengers, so having the audacity to charge nearly $10 a piece for those people when they happen to not be a car is absurd.

Were we to adjust prices down for the walk-ons, the price would be about $2 round trip! And if we adjusted the price up for cars, a round trip would cost a whopping $160.

Ticket prices adjusted down. $31.68 savings for walk-on, 4 sandwiches!

Obviously this adjustment is not going to happen, and I myself think an $80 one-way ticket to Kitsap would be extreme. And, of course, one can argue that using weight as a proxy for value is an incorrect measure. But no matter how you look at it, it seems like ridiculously unfair pricing. This doesn’t even get into the space efficiency (go look at that photo at the top again, practically 50% of the boat is car bay), but this is clear discrimination against walk-on customers.

And what exactly does that discrimination “buy” us? More maintenance costs? More carbon emissions? This is a policy that punishes environmentally friendly behavior and should be criticized as such. The Washington State Department of Transportation should be grilled on why this is the policy.

And cars are only getting bigger, and getting heavier, (including the magic electric ones). How big does this discrepancy need to be until people generally notice and eschew walking on entirely as a clearly bad deal?